Supporting Local Ski Shops to Keep the Spirit of Skiing Alive
Quebec ski shops are more than just points of sale. They’re at the heart of ski culture. At a time when brands are increasingly selling directly to consumers, Elan is launching a campaign that reflects its values: “Support Your Local Ski Shop.” Here’s a rundown of what’s behind it.
Elan x Oberson
Winter has settled in, and you’re feeling the urge to shop for a new pair of alpine skis. Do you go to your local shop or make the purchase directly on the manufacturer’s website?
To reinforce its commitment to local shops, Elan decided to launch a campaign to remind the ski community of their importance in the industry. With the arrival of new ski enthusiasts, the search for competitive prices in a tougher economic climate, and the trend among many brands of selling their products exclusively on their e-commerce platforms, Elan decided to put the spotlight on shops. Let’s not forget—they were the trailblazers in serving the ski community. While most shared experiences happen outdoors on the mountain, some start with a visit to a local ski shop.
Why buy ski gear from a shop?
Ski shops are one of the driving forces behind the ski industry. They’re places that gather all the manufacturers’ expertise under one roof. Moreover, they boast a team of passionate experts able to find gear that meets each person’s needs. The teams in-store know how to ask the right questions and have detailed knowledge of the equipment. This personal service is part of the fabric of every store, and that’s what makes them so special.
Furthermore, they’re places that bring people together and provide a unique experience. They foster ski culture by being a hub for interaction and knowledge-sharing. Each expert is there to educate customers and discuss a subject he or she truly loves. The connections made aren’t just between customers and consultants, but between everyone who sets foot there. Shops create a community.
Ultimately, local ski shops also exist to offer a range of services that complement equipment sales. After all, a ski gear purchase often involves mounting bindings, adjusting them, bootfitting, and performing maintenance on bases and edges, along with other kinds of assistance requiring knowledge to ensure that the equipment is safe. This array of services enables the ski community to have the best possible experiences on the mountain.
The key takeaway is that local ski shops like Oberson are vital places for the ski community. In an era when human interaction is becoming rarer and artificial intelligence is on the rise, there’s nothing quite like an interpersonal experience in a store. You’ll often find much more than just a pair of skis.
