POC

POC – Swedish Innovation Serving Sports Safety

POC is a world-renowned Swedish brand specializing in the design of protective equipment for snow sports and cycling. Known for its scientific approach, minimalist design, and commitment to safety, POC develops premium products for both professional athletes and outdoor enthusiasts. Whether for skiing, road cycling, or mountain biking, every piece is designed to offer maximum protection without compromising on performance or style.

Cutting-Edge Technologies for Optimal Protection

POC relies on years of biomechanical research and collaboration with sports medicine experts to create equipment that is lightweight, durable, and intelligent. Among its flagship technologies are:

• SPIN (Shearing Pad INside): a rotational impact protection system integrated into ski helmets
• VPD (Visco-Elastic Polymer Dough): a flexible material that hardens on impact, used in back protectors and cycling gloves
• Aramid Bridges: aramid fiber reinforcements for enhanced penetration resistance
• Clarity Lens: optical technology developed with Carl Zeiss to improve contrast perception in ski goggles and cycling glasses

These innovations allow POC to offer products that effectively protect against impacts, UV rays, wind, and extreme conditions, while ensuring optimal comfort for long sporting outings.

A Complete Collection for Ski and Cycling Enthusiasts

The POC range covers all the needs of demanding athletes:

• Cycling helmets that are aerodynamic and ventilated for road and mountain biking
• Ski helmets certified for competition and freeride
• Sports glasses with photochromic and anti-fog lenses
• Ski goggles with high-definition lenses for clear vision in all conditions
• Breathable cycling jerseys, technical gloves, sports base layers, and VPD back protectors

Each product is designed to integrate into a comprehensive protection system, allowing cyclists and skiers to push their limits with confidence.

A Brand Committed to Safety and Performance

POC does more than manufacture equipment: the brand invests in research, collaborates with universities and athletes, and participates in injury prevention initiatives. Its goal is clear: to save lives and reduce the consequences of accidents in high-risk sports. With a clean design, impeccable manufacturing quality, and a forward-looking vision, POC stands out as a leader in premium sports protection.

Discover the POC collection in-store at Laval and Brossard.