Picture

Picture Organic Clothing: Technical and Sustainable Apparel for Outdoor Enthusiasts

Founded in 2008 by three friends passionate about board sports and nature, Picture Organic Clothing has established itself as a leader in eco-friendly technical apparel. Whether you’re into skiing, mountain biking, or road cycling, Picture offers ski jackets, pants, insulating layers, cycling jerseys, and bike shorts designed to perform in all conditions while respecting the planet.

Technical Apparel for All Your Adventures

The Picture collection covers a wide range of sports disciplines, with apparel designed to offer comfort, protection, and freedom of movement:

  • Ski jackets and pants: Waterproof, breathable, and equipped with bio-based membranes, perfect for alpine and backcountry skiing.
  • Insulating layers: Made from recycled polyester, they provide optimal warmth without extra weight.
  • Cycling jerseys: Lightweight, breathable, and durable—ideal for mountain or road rides.
  • Bike shorts: Ergonomic fit, stretchy and durable fabrics, with integrated ventilation.

Sustainable Technologies and Textile Innovations

Picture incorporates advanced textile technologies to combine performance with environmental responsibility:

  • Dryplay membrane: Waterproof and breathable, made from recycled and bio-based materials.
  • PFC-free water-repellent treatment: Repels water without using harmful chemicals.
  • Circular recycling: Some garments are made from polyester sourced from used clothing, following a circular economy model.
  • Global Recycled Standard certification: Ensures the origin and traceability of the recycled materials used.

These innovations allow Picture to offer technical apparel that meets athletes’ demands while reducing environmental impact.

A Unique Style Inspired by Nature

Beyond performance, Picture stands out with bold, colorful designs inspired by the great outdoors. Each piece reflects the spirit of adventure and the brand’s commitment to a sustainable, responsible lifestyle.

Try Picture in Our Stores

Want to experience Picture’s quality and style in person? Visit our Oberson stores to explore our selection of ski and cycling apparel and get expert advice from our team.

Explore the Picture collection now and gear up for your sporting adventures with technical, durable, and stylish apparel.