Bicycles designed for cyclists by cyclists. Specialized bikes are renowned worldwide for their performance, quality and innovation. Check out Oberson’s Specialized road, gravel, mountain and hybrid bikes today!
Specialized has been a cyclist-powered company since 1974. Made by riders for riders, their innovative bikes and gear have earned a global reputation. In 1981, they launched the Stumpjumper—the world’s first mass-produced mountain bike—cementing their status as cycling pioneers. Today, they’re focused on pushing cycling technology forward and achieving sustainability. But above all, they never lose sight of what really matters: the ride.
The company offers a wide range of high-quality bikes for all kinds of riders. They make everything from sleek Tour de France–winning road bikes to burly enduro bikes ready for the biggest jumps, slabs, and drops. Their lineup includes road, gravel, mountain, hybrid, and electic bikes, along with helmets, shoes, apparel, and a full range of cycling accessories.
Driven by the motto “Innovate or Die” Specialized has set itself apart by developing cutting-edge technologies. Here are a few standouts:
Brain Suspension
On their cross-country mountain bikes, Brain suspension automatically switches between firm and slack modes depending on the terrain. It stays firm under the force of pedalling but instantly opens on bumps for maximum control and efficiency.
FSR Suspension
On trail, enduro, and e-mountain bikes, FSR suspension isolates the drivetrain and brakes from the suspension. The result? Less pedal bob, more comfort, and better traction and control on every climb, descent, and rock garden.
Specialized App
Designed for Turbo e-bikes, the Specialized app lets you customize motor support and monitor battery usage to match your riding style. It also tracks your rides, syncs with apps like Strava and Apple Health, and sends service reminders.
Future Shock
Future Shock delivers 20 mm of travel above the head tube so the suspension absorbs road chatter without affecting the frame’s geometry or wheelbase. This means smoother rides, better handling, and more efficiency over long distances. Even on rough pavement, it keeps you in the flow.
Rider-First Engineered™ Frames
Rider-First Engineered™ frames are designed to deliver the same responsive, high-performance ride across every frame size. Using data from real-world testing engineers fine-tune the carbon layup and tube shapes for each frame individually. Whatever the bike size, you get a ride that’s dialed in.
Whether you’re chasing podiums, getting out for some endorphins and cardio, or commuting every day, Specialized has the bikes and gear to elevate your ride. You can shop our selection of Specialized products online from anywhere in Canada or visit our stores in Laval and Brossard.
